One of my favourite looks from the recent Percival shoot at their Dalston HQ.

His name’s Dan V and he’s ridiculously handsome. Top designer too.

Delightful clothes by Percival www.percivalclo.com / @_Percival.

Photo by me.

More Percival and Dan V here.

==

Strobist info: Elinchrom head through softbox high camera left, 1/2 power Elinchrom head through softbox low camera right to light background.

All is quiet at a rather bleak and depressing caravan park on the East Sussex coast.

Kissing mugs @thisisdare. Part of a series I shot of daily life at the agency. More to follow…

Typographer’s joke. Say it with a Lahndun accent…

Emma enjoying some liquid refreshment.

Very practical desk ornaments @thisisdare.

Thanks to Alex for the loan of the very nice Canon 60D. Might have to get me one o’ those…

The Peckham Experiment was a study into the nature of health. The researchers decided to study the family unit in a community setting to study what contributes to human health. In a purpose built centre/laboratory, known as the Pioneer Health Centre they conducted that research by annual medical checks and observations of families interacting in social activities. The centre has now been converted into residential flats and is open to the public one day a year during ‘London Open House’.

==

This was shot with an old film lens on the 40D - a Cosina 28mm f/2.8 mounted with a Canon converter. Although pretty soft, with some evil chromatic aberrations it has a nice retro effect, especially on colours, which just look weird. Focusing it is pretty tough as well, guess I’m just spoiled with fast AF lenses!

The Peckham Experiment was a study into the nature of health. The researchers decided to study the family unit in a community setting to study what contributes to human health. In a purpose built centre/laboratory, known as the Pioneer Health Centre they conducted that research by annual medical checks and observations of families interacting in social activities. The centre has now been converted into residential flats and is open to the public one day a year during ‘London Open House’.

The swimming pool above is at the centre of the complex, with the front door of all flats opening onto it.

==

This was shot with an old film lens on the 40D - a Cosina 28mm f/2.8 mounted with a Canon converter. Although pretty soft, with some evil chromatic aberrations it has a nice retro effect, especially on colours, which just look weird.

A recent shoot for the Percival Clothing Autumn/Winter 2010 collection - lookbook and model shots. We had a lot of fun shooting in a ridiculously hot Dalston printworks one Tuesday evening, and hats off to the Percival crew - the clothes look slammin’. And thanks to the models for keeping their cool despite the oven-like conditions.

More info: www.percivalclo.com/

Strobist info: Elinchrom 400w head through softbox high camera right, Elinchrom 400w head through softbox camera left.

Model: Dan

A recent shoot for the Percival Clothing Autumn/Winter 2010 collection - lookbook and model shots. We had a lot of fun shooting in a ridiculously hot Dalston printworks one Tuesday evening, and hats off to the Percival crew - the clothes look slammin’. And thanks to the models for keeping their cool despite the oven-like conditions.

More info: www.percivalclo.com/

Strobist info: Elinchrom 400w head through softbox high camera right, Elinchrom 400w head through softbox camera left.

Model: Dan